Wednesday, August 26, 2009

Boobies Are Life-Saving Devices

In time for Breastfeeding Awareness Month, the Best for Babes foundation is back with a new ad to promote breastfeeding. The tagline, "Life-Saving Devices," is a riff on this year's World Breastfeeding Week theme, "Breastfeeding: A Vital Emergency Response. Are You Ready?"

Don't think boobs are life-saving devices? Just ask Kati Kim who kept her 7-month-old and 4-year-old daughters alive by breastfeeding them after they were stranded during a snowstorm. Or ask some of the many mothers who lost their babies after Hurricane Katrina, when clean water to make formula and sterilize bottles just wasn't available. And what about the Chinese police officer who breastfed 9 babies whose mothers were injured or died in the earthquake there last May? Those babies are alive today because of her.

Don't ignore the cure that's literally right under your nose: breastfeeding. It's what's best for babes.

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