Friday, January 27, 2012

Louisville Black Breastfeeding PSAs

The city of Louisville, KY has created four new breastfeeding PSA as part of its Mayor's Healthy Hometown Movement "Good for your body, great for EVERYbody" campaign. The aim is to make Louisville one of the healthiest cities in the country, a lofty goal. The PSAs focus on one family and show the benefits of breastfeeding for mom and baby, and how dads and grandmas can support mom to make breastfeeding successful. You can check out all of the videos below.

It looks like they took a page out of the etrade baby commercials playbook to create the ads. I like that the city understands the importance of breastfeeding in creating a healthier community. I'm sure some people may criticize them for showing bottlefeeding in the "Big Momma" and "Dad" breastfeeding videos, and encouraging moms to use covers when nursing in public, but I think the reality is that most moms do return to work and use bottles and many moms don't feel comfortable breastfeeding in public without some sort of cover up. And no matter how many times breastfeeding advocates say it's not true, most people still think dads and grandmas need to give the baby a bottle in order to bond with her. Many people still believe breastfeeding in public is nasty, with or without a cover, so I like the message that it's perfectly natural. Since we know how important support is from partners and mothers, particularly in the black community, I think the ads work well. I like the promotion of breastfeeding as a family affair, because moms really do need to be encouraged and supported by loved ones if they are going to breastfeed successfully. So what do you think of these ads? Thumbs up or down?

*Hat tip to The Motherwear Breastfeeding Blog for the heads up about these videos

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