Friday, October 29, 2010

The Landscape of Breastfeeding Support

I'm not sure how I missed this one, but I just stumbled upon the fact that the Centers for Disease Control contracted the United States Breastfeeding Committee to create a library of images of how communities across the country support breastfeeding.

The project is titled "The Landscape of Breastfeeding Support,"and called for breastfeeding coalitions to submit proposals illustrating how they are supporting breastfeeding in their community. Only eight states were selected for inclusion, with my state of Florida choosing to focus on how businesses support their employees who are nursing moms. The Florida Breastfeeding Coalition's photo campaign is called "Get Pumped" and features women who are pumping at work.

The Indiana Black Breastfeeding Coalition was also chosen and their local news covered the story and included some of the fantastic photos they took for the archive. You can see a clip from the news story here.

The projects all had to be completed by the end of September so I'm guessing (hoping!) we'll get a glimpse of the full collection soon. I also hope there will be a lot of diversity in this campaign and that moms from all races, ethnicities and walks of life will be represented. The images will be part of the national archive and I'm guessing available for use in breastfeeding promotion by WIC, authors of breastfeeding books, La Leche League and bloggers alike.

Had you heard about this project? And are you as excited about it as I am?

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