Tuesday, March 3, 2009

Shelby County Breastfeeding Campaign

Shelby County, TN will be unveiling a new breastfeeding campaign tomorrow, in honor of International Board Certified Lactation Consultants Day. The ad campaign features an African-American mom nursing her baby while her husband and daughter look on lovingly.

The Memphis Commercial Appeal reports:

The image of Munford resident Deidre Bush surrounded by husband, Lowell, and
daughter Elizabeth Rose, as she breastfeeds daughter Chloe, will soon appear on
a billboard in the Memphis Medical Center and on the sides of 10 MATA bus
shelters."We want to make breastfeeding a family affair," said Dr. Julie Ware,
the Mid-South pediatrician who chairs the Shelby County Breastfeeding Coalition.
"We are trying to raise awareness that breastfeeding is the best way to feed
What a beautiful photograph that shows that breastfeeding is a family affair. Fathers are just as much a part of the breastfeeding relationship as mother and baby!
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