A little over a month ago, I accepted a Simplisse Manual Breast Pump for a review and giveaway on the blog. I was excited about this new company and the marketing manager I spoke to was such a nice guy. I congratulated him on this promising new company that seemed ready to make waves. I mean, a pump created by lactation consultants from a WHO Code compliant company that totally understands the importance and power of social media? A real winner, right? Well, not so much.
See, someone posted to a listserv I read frequently, saying she'd also been contacted by this pump company and had some concerns about who the parent company might be. I wrote her back to reassure her it was fine, this was a brand new company, and WHO Code compliant. I had done my due diligence and looked the company up in several databases. Everything seemed on the up and up.
But then a friend tipped me off to this thread on the Mothering.com forums. A search of Whois shows that the address for Simplisse matches the address for Dr. Brown's, a bottle company whose parent is Handi Craft. Of course they are nowhere near WHO Code compliant. So essentially it seems like Handi Craft is trying to hide their affiliation with Simplisse. In addition to this chicanery, a search of their website shows some really dubious breastfeeding information that sounds eerily like formula company speak
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